Privacy Policy

Last updated: September 2, 2025

The Luxury Wall operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the 'Services'). The Luxury Wall is Powered by Shopify so that we can deliver the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Read this privacy policy carefully. By using and accessing the Services, you indicate that you have read this privacy policy and that you understand the collection, use, and disclosure of your data as described in this privacy policy.

Personal information that we collect or process

When we use the term "personal information," we mean information that identifies you or another person or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or that has been de-identified so that you cannot be identified by it or it cannot reasonably be linked to you. We may collect or process the following categories of personal information, including inferences made from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, delivery address, telephone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account details including your username, password, security questions, preferences, and settings.
• Transaction data including the items you view, place in your shopping cart, add to your wish list or purchase, return, exchange or cancel and your previous transactions.
• Communication with us including the information you include in your communication with us, for example when sending a question for customer support.
• Device details including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or navigate through the Services.

Sources of personal information

We may collect personal information from the following sources:

• Straight from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically via the Services including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other external parties.

How we use your personal information

Depending on how you communicate with us or which of the Services you use, we may use personal information for the following purposes:

• Deliver, adapt, and improve the Services. We use your personal information to provide you with the services, including to perform our agreement with you, to process your payments, to handle your orders, to remember your preferences and items you are interested in, to send you notifications regarding your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange shipping, to facilitate any returns and exchanges, to enable you to post reviews and to create a personalized shopping experience for you, such as recommending products related to your purchases. This may involve using your personal information to better customize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages by email, SMS, or post, and to show you online advertisements for products or Services on the Services or other websites, including based on items you have previously purchased or added to your shopping cart and other activities on the Services.
• Security and fraud prevention. We use your personal information to verify your account, to provide a secure payment and shopping experience, to detect, investigate, or take action against possible fraudulent, illegal, unsafe, or malicious activities, to protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly advise you not to share your username, password, or other login details with anyone else.
• Communicating with you. We use your personal information to provide you with customer support, to respond to you, to provide you with effective Services, and to maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal proceedings, including requests from law enforcement or government agencies, to investigate or participate in civil discoveries, potential or actual lawsuits, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may share your personal information with third parties for legitimate purposes subject to this privacy policy. Such circumstances may include:

• With Shopify, merchants, and other third parties performing Services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping);
• With business and marketing partners to deliver marketing Services and advertise for you; for example, we use Shopify to support personalized advertising with Third-Party Services based on your online activity at various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements.Depending on where you live, you may have the right to ask us not to share information about you to show you targeted advertisements and marketing based on your online activity at various merchants and websites. You can exercise your rights to opt out of this use. here
• When you instruct us, request us to do so, or otherwise give us permission to provide certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit to the Services will be sent to and shared with Shopify, as well as third parties who may be located in countries other than where you reside, to provide and improve the Services for you. Additionally, to help protect, grow, and improve our business, we use certain Shopify Enhanced Features that contain data and information obtained from your interactions with our store, together with other merchants, and with Shopify. To provide these Enhanced Features, Shopify may use personal information collected about your interactions with our store, together with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To get more information about how Shopify uses your personal information and about any rights you have, please visit the Shopify privacy policy for customers . Depending on where you live, you can exercise certain rights regarding your personal information here. Shopify privacy policy portal link.

Websites and links from external parties

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or operated by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on these sites. Information that you provide in public or semi-public places, including information that you share on third-party social network platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restriction as to its use by us or by a third party. Our inclusion of such links does not in itself imply endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.If you are the parent or guardian of a child who has provided us with his or her personal data, you can contact us via the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we are not aware of any actual fact that we “share” or “sell” (as these terms are defined in applicable law) personal data of persons under the age of 16.

Security and preservation of your information

Please be aware that no security measure is perfect or impenetrable and that we cannot guarantee "perfect security". Additionally, it is possible that information you send to us is not secure during transmission. We advise you not to use insecure channels to communicate sensitive or confidential data to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, to provide your Services, to comply with legal obligations, to resolve disputes, or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may refuse your request as permitted by law.

• Right to access/knowledge. You may have the right to request access to personal information that we hold about you.
• Right to remove. You may have the right to request that we delete personal information we hold about you.
• Right to correction. You may have the right to ask us to correct inaccurate personal information that we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sales or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the "selling" or "sharing" of your personal information, or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined in applicable privacy legislation. You can exercise your rights to opt out of this use. here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to sign out using the device and browser you are using to visit the website. If we can link the device sending the signal to a Shopify account, we will also apply the opt-out request to the account. For more information about Global Privacy Control, please visit https://globalprivacycontrol.org/. Apart from the Global Privacy Control, we do not recognize any other "Do Not Track" signals that may be sent by your web browser or device.
• Manage communication preferences. We may send you promotional emails, and you can choose to stop receiving them at any time by using the unsubscribe option displayed in our emails to you. If you unsubscribe, we may still send you non-promotional emails, for example regarding your account or orders you have placed.

You can exercise any of these rights where indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal information and any rights you have, including rights regarding data processed by Shopify, please visit https://privacy.Shopify.com/en.

We will not discriminate against you because you exercise one of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable law, you may designate an agent to submit requests on your behalf to exercise your rights. Before we accept such a request from an agent, we require that the agent proves that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about the way we process your personal information, please contact us using the contact details below. Depending on where you live, you have the right to appeal our decision by contacting us using the contact details below, or by lodging your complaint with your local data protection authority. For the EEA, you will find a list of the responsible supervisory authorities for data protection. here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Model Contract Clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, where relevant, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to this privacy policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or statutory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated On" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this privacy policy, or if you wish to exercise any of the rights available to you, please call or email us at info@the-luxury-wall.com of Contact us at Moleneindeweg 4, Zonhoven, 3520, BE. For the purposes of applicable data protection legislation, we are the data controller of your personal information.